PCEDA Believes in Its Mission
The Price County Economic Development Association
(PCEDA) exists to foster cooperation between Price County
municipalities and economic organizations for the purpose
of retaining, attracting, and creating new business.
1. Create a proactive county wide business climate
which promotes diversity for state, national, and
2. Support and promote local community recruitment
plans for new businesses and industries.
3. Support and promote local, area, state, and federal
alternative financing programs which are available to
4. Support local community efforts to develop and
implement business retention plans and programs.
5. Support expansion of relationships between
education and business & industry.
6. Support and promote local, county, and state
7. Maintain active participation in area, state, and
federal economic development efforts.
Membership Meetings are held 3 times per year in January,
May, and September in Northern, Central, and Southern
Price County Municipalities
Price County Industrial Development Corps.
Price County Economic Development Corps.
Other Organized Economic Development Entities in
Organization – 9 Directors form the Membership:
Dennis Rodewald (President), Phillips IDC
Bob Kopisch (Vice President), Price County Board –
Bobbi Damrow (Secretary), Park Falls IDC and CDC –
Mayor Tom Ratzlaff (Treasurer), City of Park Falls
Mayor Chuck Peterson, City of Phillips
President Dale Heikkinen, Prentice IDC
Ginny Strobl, Georgetown
Jim Hintz, Fifield
Scott Raab, Ogema Area Development Association
Price County Towns Association – Northern &
Lifetime Achievement Awards
This annual event is intended to recognize the success of an
individual who has helped to build, transform, and improve
Price County throughout his or her lifetime and who has
positively impacted the lives of Price County residents
while bringing honor and distinction to their profession
and/or their career.
2017 Recipient: Frank Dusek
Frank S. Dusek was born
and raised in the Phillips
area, which is located in
Price County, Wisconsin.
After returning to Phillips
after serving in the Army,
Frank ‘bought himself a
job’ and purchased
Master Service Station in
1961. When an
opportunity arose to
switch from a service
station to providing
propane in 1962, Frank
took it. In 1967, a new
store was built. Frank owned and operated Dusek’s LP
until he retired in 2003 after 43 years of providing service to
Phillips and the surrounding communities.
Dusek is one of the “Founding Fathers” of the Price County
Snowmobile Association. He has worked tirelessly to insure
the snowmobile clubs of Price county work together to keep
the Price county Snowmobile trails the best in the Mid-west.
The snowmobile tourist industry brings ‘millions’ of dollars
into Price County every winter.
Frank’s hard work with the Price County Snowmobile Trails
Association has insured that the maximum funding from
the State Trail Maintenance Program is received by Price
County. He also is responsible for the Price County Trails,
ensuring excellent trail maintenance and trail grooming. He
also makes sure that all trail grooming equipment is well
maintained and in excellent working order.
Frank works with landowners to insure that their concerns
are addressed regarding Price County snowmobile trails
that cross their land. Frank is a true ambassador for the
snowmobile industry in Price County. Frank’s leadership
has insured that the Price County Snowmobile Trails
Association is successful and viable.
In January of 2014, the Association of Wisconsin
Snowmobile Clubs (AWSC) visited and toured Price County
Snowmobile trails. In a following magazine article, the
AWSC Association wrote, “The highlight was a stop at the
Frank Dusek Commemorative Bridge just north of Philips
on State Corridor Trail #21. The structure - part of the route
that Dusek was involved in creating - honors his decades of
involvement in support of snowmobiling in Price County.”
Frank is also a very active member of the Phillips Lion’s
Club, the Phillips American Legion, and volunteers for
other community activities. Frank was also the Phillips
Citizen of the Year. Frank is a very personable and
compassionate man who can get the job done.
2016 Recipients: Don & Wanda Preisler
Mr. Don Preisler was
born and raised in the
Park Falls area which is
located in Price County,
graduated from Lincoln
High School in Park Falls
in 1952 and then attended
the University of
also Cameron College in
Lawton, Oklahoma. Don
was among the first
Scouts from Park Falls to
attain the Eagle Scout
Don took a position with Flambeau Paper Company in Park
Falls after college and then spent two years in the U.S.
Army, returning to work at Flambeau Paper Company after
his honorable discharge. Don remained employed there for
43 years and became National Sales Manager. Don was a
very important part of the success of the Flambeau Paper
Mill and its many employees during the time he was the
National Sales Manager.
Don Preisler served on the Price County Board, and as a
member of the Forestry Committee, he worked to develop
the Tuscobia Trailhead Park and Smith Lake County Park.
He also served as a trustee on the Price County Library
Board. Don was also instrumental in helping develop the
Park Falls Recreation Arena. A donation from the Preisler
family in the amount of $150,000 helped to complete the
recreational facility. Don also made contributions for the
development of tennis courts in the Park Falls Athletic
Ms. Wanda Preisler was
born and lived her early
life in Lawton,
Oklahoma. She married
Don Preisler in 1959 and
moved to Park Falls.
Wanda and Don have
two daughters, Jill and
Jane. Wanda’s career as a
nurse, nursing home
administrator, and owner
of multiple businesses
allowed her to impact the
lives of many, many Price
County residents. In the
early 1970’s Wanda and
Don Preisler partnered with Mel and Sally Lynn of Eau
Claire to purchase the Smith Nursing Home in Park Falls
and developed Park Manor, Ltd. Through the 1970s, Park
Manor was expanded from 48 beds to 171 beds and
provided employment for 180 people. Also during this
time, Wanda developed the old nursing home located in
Park Falls to a community-based residential assisted living
facility know as Park Place. There are over 300 residents of
Price County today that work in a business that Wanda
established during her career. These businesses generate
over $10 million dollars of revenue annually for Price
In the late 1990s Wanda wanted to insure that Park Manor
would remain in Park Falls and Price County. Using her
innovative approach to the challenge, she determined that
she could establish a Park Manor Employee Stock
Ownership Plan and set the course for Park Manor to
become a 100% employee-owned business.
During her career, Wanda volunteered, ran for office, and
made her services available to the community and
profession, the most notable include serving on the Price
County Board, Wisconsin Nursing Home Examining Board,
and North Central Technical College Board. She also served
on medical and financial boards, along with many local
Park Falls community and sports organizations.
2015 Recipient: Leo Heikkinen
Mr. Leo Heikkinen
was born and raised
Tripoli High School in
1935. After high
school Leo worked in
Milwaukee and in
1945 returned to
Prentice and opened
led him to start
Prentice Hydraulics in
1959, which operated until 1967 when it was sold to Omark
Industries of Portland, Oregon. The company had 340
employees and Prentice had 51 percent of the world
hydraulic loader market. Omark then built Leo a Research
& Development facility to design, develop, and test new
forestry production equipment.
Leo Heikkinen and his family created a new hydraulic
recycling equipment company called Multitek. Multitek
manufactures fuelwood processors, conveyors, wheel
crushers, attachments for skid steers, and machines for
screening top soil, mulch, sludge, and manure. Several area
support cluster businesses were started in Prentice and Price
County because of Leo Heikkinen’s inventions, product
lines, and model expansions.
These two companies founded by Leo Heikkinen, Multitek
North America, LLC and Prentice Hydraulics, which is now
called Cat Forestry and owned by Caterpillar of Peoria, IL,
have both expanded in Prentice providing major
employment and economic development for Prentice, Price
County, and surrounding communities.
2014 Recipient: Carl Marschke
Mr. Carl Marschke
Inc. in Phillips,
Wisconsin in 1968
with a starting capital
of $500. By 1997,
Marquip, Inc. was a
full line global
with sales and
shipping in excess of
$186 million in
and service that
and was one of the
largest employers in Price County.
Over the years, Carl has received numerous awards, but he
is extremely proud of his recognition by his peers as one of
Boxboard Containers International’s 50 Most Influential
Leaders of the 20th Century. I n addition, the Milwaukee
School of Engineering bestowed an Honorary Doctorate on
Mr. Marschke and he was privileged to deliver the
commencement address to the University of Wisconsin
Carl has, through his business development efforts, helped
to build, transform, and improve Price County. Carl has
had a significant impact on business and industry in Price
County and over the years has brought honor and respect to
Price County as a major manufacturing center for Northern
Carl Marschke was born and raised in Rib Lake, Wisconsin.
Mr. Marschke graduated from the University of Wisconsin
in Madison with a Master of Science Degree in Electrical
Engineering in 1964.
2013 Recipient: Robert Cervenka
Mr. Robert Cervenka
was one of the co-
founders of Phillips
The company was
founded in Price
County in 1964 and
grew to 1,600
employees in 14
locations and $300
million in sales at the
time Mr. Cervenka
sold the company in
2010. In 1974,
the Ann Marie
Foundation. Named after their mothers, the foundation has
donated over $8 million since its inception. The Ann Marie
Foundation works to improve the quality of life within local
communities home to Phillips Plastics facilities when the
founders owned the company.
A very important part of Robert Cervenka’s success was
attributed to his ability to treat all people with respect.
Thereby creating a company with a foundation that was
able to provide good jobs and opportunities for the people
located in Northern Wisconsin. He held steadfast to his
determination to build Phillips Plastics Corporation “from
within” in all these small rural Wisconsin communities.
Robert Cervenka was born and raised in Phillips, WI located
in Price County. Mr. Cervenka graduated from the
University of Wisconsin in Madison with a Bachelor of
Science in Mechanical Engineering in 1958.
Economic Development Association, Ltd.