PCEDA Believes in Its Mission
The Price County Economic Development Association (PCEDA) exists to foster cooperation between Price County municipalities
and economic organizations for the purpose of retaining, attracting, and creating new business.
1. Create a proactive county wide business climate which promotes diversity for state, national, and global attraction.
2. Support and promote local community recruitment plans for new businesses and industries.
3. Support and promote local, area, state, and federal alternative financing programs which are available to new/expanding
4. Support local community efforts to develop and implement business retention plans and programs.
5. Support expansion of relationships between education and business & industry.
6. Support and promote local, county, and state infrastructure improvements.
7. Maintain active participation in area, state, and federal economic development efforts.
Membership Meetings are held 3 times per year in January, May, and September in Northern, Central, and Southern Price
Price County Municipalities
Price County Industrial Development Corps.
Price County Economic Development Corps.
Other Organized Economic Development Entities in Price County
Organization – 9 Directors form the Membership:
Dennis Rodewald (President), Phillips IDC
Dale Heikkinen (Vice President), Prentice IDC
Ken Dischler (Secretary), Park Falls IDC and CDC
Mayor Dan Leitl (Treasurer), City of Park Falls
Bruce Jilka, Price County Board
Mayor Chuck Peterson, City of Phillips
Ginny Strobl, Georgetown
Jeff Hallstrand, Ogema
Dave Wagner, Town of Lake
Lifetime Achievement Awards
This annual event is intended to recognize the success of an individual who has helped to build, transform, and improve Price
County throughout his or her lifetime and who has positively impacted the lives of Price County residents while bringing honor
and distinction to their profession and/or their career.
2018 Recipient: Arnold J. Stueber, Sr.
Arnold J. Stueber, Sr. was born in Park Falls, Wisconsin in 1922. He was a veteran of the United
States Army serving during World War II. He worked for Fred Steiger’s Auto Dealership and the
Flambeau Paper Mill for a short time. On June 27, 1942 he married Sally Bennett.
In July of 1945, before returning from WWII, he began making inquiries by mail after he heard
that Flambeau Beverage was for sale. In February of 1946, he purchased the factory and
Stueber’s Beverages was born. At the time, not many people were likely to take over the business
because sugar was still rationed; however, Arnold held “sugar rights,” being a veteran, allowing
him an annual allotment of 50,000 pounds.
The first bottles were filled on February 23, 1946. In 1952, he obtained the Pepsi Franchise for
Price, Rusk, and Sawyer Counties and the lower half of Ashland County. A new plant at a new
location was built in 1957. After two expansions, there still was not enough room for the volume
of business, and other bottlers were having similar experiences. In September 1969, Arnold and
15 other Pepsi bottlers formed a cooperative plant, Wis-Pak Incorporated, in Watertown, WI, with
a capacity of 100,000 cases a day. In 1996. Stueber’s Beverages, Inc. celebrated 50 years in business and bottling. It was also an
end of an era in the returnable bottle business. On September 18, 1996, the last bottle was filled in Park Falls. Stueber’s
Beverages, Inc. was the last plant to produce returnable bottles in the state of Wisconsin. All production is now handled by Wis-
Pak, Inc. In October 1974, Arnold J. Stueber, Sr. purchased Morgan’s Shopping Center and founded what is known today as
Stueber’s Ace Hardware and South Side Shopping Center. In 1975, Arnold acquired the True Value Franchise. In 1976, a 50’ x 60’
expansion was added to the north side of the building and a 60’ x 170’ expansion was added to the south side to expand for True
In 1982, Arnold J. Stueber, Sr. purchased the controlling interest of First National Bank, Park Falls, Wisconsin, and by 1988 assets
exceeded $55 million. During the Stueber ownership, the bank had grown from $32 million to $128 million in assets, and today,
under family member ownership, is now nearing $150 million in assets. Bauer Financial has rated First National Bank a five star
bank for 20 consecutive years. This rating puts the First National Bank in the top 10% of all banks in the United States.
Arnold J. Stueber, Sr. was very involved in his community. He made significant contributions to the Park Falls Fire Department,
as well as the St. Anthony’s Church and Padua Center. Arnold’s family built, in his honor, the Stueber Pavilion in Triangle Park,
which is used for many community events. Arnold served as an alderman on the Park Falls City Council. Arnold was a
volunteer firefighter for many years, as well as a member of the Knights of Columbus and a member of the Park Falls American
Arnold J. Stueber, Sr. was a devoted husband to his wife Sally, a loving father to Arnold. Jr., James E., and Mary Elizabeth, and
loved dearly by now 13 grandchildren and 11 great-grandchildren.
2017 Recipient: Frank Dusek
Frank S. Dusek was born and raised in the Phillips area, which is located in Price County,
Wisconsin. After returning to Phillips after serving in the Army, Frank ‘bought himself a job’
and purchased Master Service Station in 1961. When an opportunity arose to switch from a
service station to providing propane in 1962, Frank took it. In 1967, a new store was built.
Frank owned and operated Dusek’s LP until he retired in 2003 after 43 years of providing
service to Phillips and the surrounding communities.
Dusek is one of the “Founding Fathers” of the Price County Snowmobile Association. He
has worked tirelessly to insure the snowmobile clubs of Price county work together to keep
the Price county Snowmobile trails the best in the Mid-west. The snowmobile tourist
industry brings ‘millions’ of dollars into Price County every winter.
Frank’s hard work with the Price County Snowmobile Trails Association has insured that the
maximum funding from the State Trail Maintenance Program is received by Price County.
He also is responsible for the Price County Trails, ensuring excellent trail maintenance and
trail grooming. He also makes sure that all trail grooming equipment is well maintained and
in excellent working order.
Frank works with landowners to insure that their concerns are addressed regarding Price County snowmobile trails that cross
their land. Frank is a true ambassador for the snowmobile industry in Price County. Frank’s leadership has insured that the
Price County Snowmobile Trails Association is successful and viable.
In January of 2014, the Association of Wisconsin Snowmobile Clubs (AWSC) visited and toured Price County Snowmobile trails.
In a following magazine article, the AWSC Association wrote, “The highlight was a stop at the Frank Dusek Commemorative
Bridge just north of Philips on State Corridor Trail #21. The structure - part of the route that Dusek was involved in creating -
honors his decades of involvement in support of snowmobiling in Price County.”
Frank is also a very active member of the Phillips Lion’s Club, the Phillips American Legion, and volunteers for other community
activities. Frank was also the Phillips Citizen of the Year. Frank is a very personable and compassionate man who can get the job
2016 Recipients: Don & Wanda Preisler
Mr. Don Preisler was born and raised in the Park Falls area which is located in Price County,
Wisconsin. Don graduated from Lincoln High School in Park Falls in 1952 and then attended
the University of Wisconsin-Superior and also Cameron College in Lawton, Oklahoma. Don
was among the first Scouts from Park Falls to attain the Eagle Scout Award.
Don took a position with Flambeau Paper Company in Park Falls after college and then spent
two years in the U.S. Army, returning to work at Flambeau Paper Company after his honorable
discharge. Don remained employed there for 43 years and became National Sales Manager.
Don was a very important part of the success of the Flambeau Paper Mill and its many
employees during the time he was the National Sales Manager.
Don Preisler served on the Price County Board, and as a member of the Forestry Committee, he
worked to develop the Tuscobia Trailhead Park and Smith Lake County Park. He also served
as a trustee on the Price County Library Board. Don was also instrumental in helping develop
the Park Falls Recreation Arena. A donation from the Preisler family in the amount of $150,000
helped to complete the recreational facility. Don also made contributions for the development
of tennis courts in the Park Falls Athletic Complex.
Ms. Wanda Preisler was born and lived her early life in Lawton, Oklahoma. She married Don
Preisler in 1959 and moved to Park Falls. Wanda and Don have two daughters, Jill and Jane.
Wanda’s career as a nurse, nursing home administrator, and owner of multiple businesses
allowed her to impact the lives of many, many Price County residents. In the early 1970’s
Wanda and Don Preisler partnered with Mel and Sally Lynn of Eau Claire to purchase the
Smith Nursing Home in Park Falls and developed Park Manor, Ltd. Through the 1970s, Park
Manor was expanded from 48 beds to 171 beds and provided employment for 180 people. Also
during this time, Wanda developed the old nursing home located in Park Falls to a community-
based residential assisted living facility know as Park Place. There are over 300 residents of
Price County today that work in a business that Wanda established during her career. These
businesses generate over $10 million dollars of revenue annually for Price County.
In the late 1990s Wanda wanted to insure that Park Manor would remain in Park Falls and
Price County. Using her innovative approach to the challenge, she determined that she could
establish a Park Manor Employee Stock Ownership Plan and set the course for Park Manor to
become a 100% employee-owned business.
During her career, Wanda volunteered, ran for office, and made her services available to the community and profession, the most
notable include serving on the Price County Board, Wisconsin Nursing Home Examining Board, and North Central Technical
College Board. She also served on medical and financial boards, along with many local Park Falls community and sports
2015 Recipient: Leo Heikkinen
Mr. Leo Heikkinen was born and raised in Brantwood, Wisconsin and graduated from
Tripoli High School in 1935. After high school Leo worked in Milwaukee and in 1945
returned to Prentice and opened Heikkinen Machine Shop. Leo’s entrepreneurial spirit led
him to start Prentice Hydraulics in 1959, which operated until 1967 when it was sold to
Omark Industries of Portland, Oregon. The company had 340 employees and Prentice had
51 percent of the world hydraulic loader market. Omark then built Leo a Research &
Development facility to design, develop, and test new forestry production equipment.
Leo Heikkinen and his family created a new hydraulic recycling equipment company called
Multitek. Multitek manufactures fuelwood processors, conveyors, wheel crushers,
attachments for skid steers, and machines for screening top soil, mulch, sludge, and
manure. Several area support cluster businesses were started in Prentice and Price County
because of Leo Heikkinen’s inventions, product lines, and model expansions.
These two companies founded by Leo Heikkinen, Multitek North America, LLC and
Prentice Hydraulics, which is now called Cat Forestry and owned by Caterpillar of Peoria,
IL, have both expanded in Prentice providing major employment and economic
development for Prentice, Price County, and surrounding communities.
2014 Recipient: Carl Marschke
Mr. Carl Marschke founded Marquip, Inc. in Phillips, Wisconsin in 1968 with a starting
capital of $500. By 1997, Marquip, Inc. was a full line global corrugated supplier with sales
and shipping in excess of $186 million in equipment, parts, and service that employed 1,700
people world-wide and was one of the largest employers in Price County.
Over the years, Carl has received numerous awards, but he is extremely proud of his
recognition by his peers as one of Boxboard Containers International’s 50 Most Influential
Leaders of the 20th Century. I n addition, the Milwaukee School of Engineering bestowed
an Honorary Doctorate on Mr. Marschke and he was privileged to deliver the
commencement address to the University of Wisconsin engineering graduates.
Carl has, through his business development efforts, helped to build, transform, and
improve Price County. Carl has had a significant impact on business and industry in Price
County and over the years has brought honor and respect to Price County as a major
manufacturing center for Northern Wisconsin.
Carl Marschke was born and raised in Rib Lake, Wisconsin. Mr. Marschke graduated from
the University of Wisconsin in Madison with a Master of Science Degree in Electrical Engineering in 1964.
2013 Recipient: Robert Cervenka
Mr. Robert Cervenka was one of the co-founders of Phillips Plastics Corporation. The
company was founded in Price County in 1964 and grew to 1,600 employees in 14 locations
and $300 million in sales at the time Mr. Cervenka sold the company in 2010. In 1974,
Cervenka and Vokurka co-founded the Ann Marie Foundation. Named after their mothers,
the foundation has donated over $8 million since its inception. The Ann Marie Foundation
works to improve the quality of life within local communities home to Phillips Plastics
facilities when the founders owned the company.
A very important part of Robert Cervenka’s success was attributed to his ability to treat all
people with respect. Thereby creating a company with a foundation that was able to
provide good jobs and opportunities for the people located in Northern Wisconsin. He
held steadfast to his determination to build Phillips Plastics Corporation “from within” in
all these small rural Wisconsin communities.
Robert Cervenka was born and raised in Phillips, WI located in Price County. Mr.
Cervenka graduated from the University of Wisconsin in Madison with a Bachelor of
Science in Mechanical Engineering in 1958.